What if Netflix was a more ‘social’ media?

I have recently watched My Name on Netflix, and it is one of the very best shows to come out on the platform in the last year. However, I couldn’t shake this feeling of deja-vu in certain scenes, no matter how well they were executed. The concept of the girl seeking revenge after the death of her loved ones has been done in several films across the globe before. Yet it still hits raw and gets one on the edge of their seats.

There’s one scene, in particular, I couldn’t shake off my mind.

Han So Hee was drugged and cornered by her one “friend” in the gym after she won against him in the fight. The scene showcases the fighter inside So Hee’s character to survive the attempted Assault from two men.

This scene impacted me so much, the words spoken in the scenes were ringing in my ears for a day. It's the small moments like this that capture your senses and transcend your experience, so much so I remembered the words spoken in a different language, it almost gave me the confidence to accelerate my Korean learning classes.

There’s another scene from The movie called The girl with the dragon tattoo, that imprinted my young brain so much that it still gives me goosebumps every time I rewatch it. After watching this movie the trajectory of my mind substantially changed. It had the strongest impact on me when I was just 17. I became more and more anti-social and disinterested in everything “trivial”, yet I still craved friends who enjoyed the same things as I did. Back in 2013 that just wasn’t the case.

Lizbeth Salander, The Girl with the Dragon Tattoo confronts her rapist to take revenge and plays psychological intimidation on him to ensure he never does it again to another woman.

Netflix has largely bridged the gap between content created in various languages and regions, to find a more global audience. Shows like Squid Games and My Name are just a few examples of the booming K-drama industry.

But if Netflix took a step further and instead of just relying on its recommender systems it allowed its users to build NFTs from their favorite moments and allowed buyers/exchangers of the same on their platform. It would revolutionize and accelerate Web 3.0

Netflix largely relies on Bloggers, Reaction videos, and now TikTok edits to market its content. It has followed TikTok’s short video model with its quick-to-laugh integrated into the mobile version of the App, yet virtually there’s no interaction capability on the site for the viewers. And it’s understandable why it wanted to avoid being a platform where a multitude of opinions could take away from the joy of binging.

Yet, the power Netflix holds to integrate the capability in its platform that helps you find friends that liked the same scenes is groundbreaking.

The hype around NFTs since the last year has been continuously growing. From people hearing about their favorite rapper dropping NFTs or some unknown artist selling it for millions of dollars. The real use case of NFT is yet to come. Where NFTs can act as an exchange, not just as a collectible. The opportunity to make NFTs accessible to the mass public by simplifying their integration in the platform and ease of creation can be a massive game-changer for Netflix.

Remember as a child the frenzy some kids used to have over their favorite Pokemon Cards, it would be the same with their Non-Fungible Tokens capturing special moments. Every user can make it specialized so that it fits their perception of the scene, with a descriptor, sketch, or any personal engraving and exchange with somebody else's personal favorite scene.